RJ X Adidas: The OG Samba

A mock-up campaign for Adidas. Including a moodboard for the roll out for the classic Samba in a green and yellow to promote community, energy from the famous Rio De Janerio's festival. As part of a sponsor or fundraising campaign to help inner city's Brazilian boys and girls (our target audience).

Here we are using the vibrant colors of the festival and city to express the rich energy that lives within Rio de Janeiro. We also have young teens and adults (our target audience) in their city with their esthetic that stich the very fabric of style in the streets.